HDAA has started a library of books that are truly well worth the read. One that came through the mail last week was a book by Collins and Hansen called “Great by Choice”. It offers insight into a way of thinking about continuous improvement – the following and attached pdf is an extract adapted from Fortune magazine.

Twenty-Mile March – Organisational “Continuous Improvement”
With the changes that are on us now and with more coming like the National Disability Insurance Scheme, health care changes and so on the words of Jim Collins and Morten Hansen may be of interest.

How do some companies survive and prosper when others faced with the same conditions fail or at best stagnate? Jim Collins shares his thoughts in this article that was originally published by Fortune in October this year.

Perhaps the most influential management thinker alive, Jim Collins addressed the reasons companies succeed and fail in bestselling books like “Good to Great” and “Built to Last”. In their new book, Great by Choice: Uncertainty, Chaos and Luck — Why Some Thrive Despite Them All, Collins and co-author Morten T. Hansen studied leadership in turbulent times, a topic they chose in 2002 that could not be more relevant today.

Down load a pdf here to read a review of “Great by Choice” adapted Ocotber 17, 2011 issue of Fortune